I have written about my struggles to get to grips with my marketing on social media before. It confused me when I was starting out in June last year, continued to confuse me in November and honestly still confuses me today. There seems to be so much involved in using each platform effectively for marketing my business and of course all of them are different.
So I have drawn up a plan of attack. Articles have been read, notes tidied and a schedule drawn up. For the next 4-5 weeks I am going to focus on one platform to get it set up looking its best and most informative, work out what I want from it and the types of posts/tweets/photos etc. I want to use in order to reach my goals. All at the same time as keeping a minimal presence going on the other platforms…oh and find time for being creative…
To help with my get to grips with social media, I have joined a couple of 30 day plans. One which looks at the main social media platforms in general and the other one a free taster course on improving your Instagram. I am looking forward to the challenge!
One of the first task on the Instagram course was to take a screenshot of my feed now…check back in a month’s time to see the effects of my course!
I haven’t been on holiday (sadly) or become bored of my little blog though. My shop Mr B’s Button Jamboree lives on the wonderful home for crafters that is Etsy. Starting in January, they ran a 4 week programme aimed at encouraging people to open shops or improve existing ones called Etsy Resolution 2016. I signed myself up and put everything else on the back burner (including my blog) to focus on the programme.
It has been an interesting 4 weeks where I have learnt much about how to improve my use of Etsy and hopefully make a success of Mr B’s Button Jamboree. I have written pages of notes (I am such a note writing fan!), found out things that I never knew before and generally discovered that having a successful shop on Etsy requires much more than making products, taking a photo or two and copying/tweaking the same listing over and over again. I have spent hours re-tagging and rewording each individual listing as well as re-doing all my photos.
I do think it has been worth it. My shop looks much more welcoming, cohesive and professional. Still the odd thing to finish off and I have already seen an increase in people viewing and favouriting my shop…hopefully this will soon translate into more sales! Please take a look and send me your thoughts 🙂